Strategy of promoting products, services, or brands through videos on YouTube
Promotional message designed to persuade an audience
Colorectal Screening Outreach
Category
Public Service Announcement, Commercial
About This Project
For this campaign with Covered California, We created a Cantonese-language PSA designed to connect with local audiences. We handled every step of the project, including talent selection, green screen production, and editing. To strengthen the message, we built a virtual newsroom set and layered motion graphics and text elements that reinforced the importance of scheduling regular colorectal cancer screenings.
Colorectal Screening Outreach
Category
Public Service Announcement, Commercial
About This Project
We produced a 30-second public service announcement for Covered California to raise awareness about regular colorectal cancer screenings. Within a limited timeframe, our team managed the full production process, from casting and scriptwriting to filming and post-production. The PSA featured a Mandarin-speaking talent and was delivered in a broadcast-ready format, airing on Bay Area Chinese-language media outlets.