Reporting and broadcasting of current events and information
Step-by-step instructions or guidance to help viewers learn
Visual content designed to teach or explain concepts, skills, or information
Scheduled television broadcast featuring specific content
Make Healthy Easy
Category
Program Show, Cooking Tutorial
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About This Project
We collaborated closely with the client to seamlessly integrate their product (ginseng powder) into a festive cooking tutorial. By designing an innovative recipe that featured rabbit-shaped ginseng coconut jelly for the Mid-Autumn Festival, we creatively showcased the product’s versatility. The inclusion of expert cooking tips from a professional chef enhanced the educational value, successfully engaging the target audience while subtly promoting the client’s brand.
New Certification Logo for American Ginseng
Category
News Coverage
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About This Project
We coordinated exclusive interviews with key figures, including the President of Prince of Peace and representatives from the Wisconsin Ginseng Board, ensuring comprehensive storytelling. By strategically incorporating medical research and consumer tips, the segment effectively educated viewers while enhancing brand credibility. This approach not only informed the audience but also reinforced the client’s authority as an authentic ginseng supplier.
Experts teach you how to distinguish American ginseng
Category
Educational, News Coverage
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About This Project
We subtly promote the product through informative content. We coordinated the interview with Randy Ross, President of the Wisconsin Ginseng Board, and ensured the storytelling focused on educating viewers about distinguishing authentic Wisconsin ginseng. By crafting the narrative as a news feature, we effectively enhanced the brand's credibility while increasing consumer awareness. The strategic approach successfully promoted the client's product without overt advertising.